Delivering Value After the Deal is Signed

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A contract isn’t the finish line, it’s the start of performance. We manage and activate sponsorships for both brands and rights holders so that every asset, entitlement, and moment works hard for measurable impact.

 

Embedded delivery, end-to-end

 

We act as an extension of your team, running day-to-day programme management with a single point of contact and clear governance. Our remit covers:

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• Rights Utilisation & Asset Management – inventories, deadlines, approvals, artwork, broadcast slots, talent days, content rights, and usage tracking.

• Activation Planning & Execution – onsite branding, broadcast features, social/digital, PR, content, experiential, retail, CRM, and talent integration.

• Hospitality & Experience – VIP guesting, HNW engagement, ABM experiences, itineraries, gifting, and post-event follow-up that turns meetings into pipeline.

 

KPI-driven from day one

 

We translate your objectives into clear KPIs/OKRs with a measurement plan agreed up-front:

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• Awareness & Reach: impressions, share of voice, brand lift studies.

• Engagement: social interactions, video views, dwell time, content completion rate.

• Acquisition & Revenue: tracked conversions, lead quality, CPL/CAC, influenced pipeline and closed-won.

• Experience & Relationship Value: NPS, meeting quality, tier-1 account progress, repeat attendance.

• Media Value: audited EMV/AVE where appropriate, benchmarked against market rates.

 

All KPIs roll into a live dashboard and a simple scorecard so stakeholders can see what’s working at a glance.

 

Activation without friction

 

We coordinate the moving parts so activations are seamless:

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• Creative & Content: concepts, toolkits, talent shoots, short-form edits, broadcast integrations, and localisation.

• Brand Safety & Compliance: approvals, legal lines, talent contracts, music/footage licensing, safeguarding, and venue rules.

• Operations: Gantt plans, run-of-show, accreditation, logistics, risk registers, contingency plans, and on-site producers.

• Data & Tech: tracking links, QR and promo codes, pixels, CRM capture, and clean data flows for accurate attribution.

 

Optimise while the campaign runs

 

We don’t wait for a post-mortem to improve performance. We run mid-flight optimisation:

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• Creative and messaging A/B tests.

• Budget reallocation to best-performing channels/properties.

• Real-time pivots to capitalise on storylines, form, or schedule changes.

• Rapid add-ons (e.g., extra content drops, talent cameos, surprise & delight moments) when we see momentum.

 

Hospitality that moves business forward

 

We design hospitality with purpose, not just polish:

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• Curated guest lists (C-suite, HNW, tier-1 accounts).

• Pre-event briefing packs and meeting objectives.

• Micro-events inside events (roundtables, paddock walks, behind-the-scenes).

• Post-event follow-through: thank-you, content sharing, and next-step conversion paths.

 

Transparent reporting & ROI

 

Every activation ties back to the commercial case. You receive:

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• Monthly performance reports against KPIs, with insights and next actions.

• Quarterly business reviews with strategy updates and forecasted return.

• Post-event and season wrap-ups including learning, benchmarks, and repeatable playbooks.

 

If you’d like, we can integrate reporting via SportSponsorship.ai—our evidence-led ROI framework—for advanced attribution, uplift analysis, and board-ready summaries.

 

Typical delivery cadence

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1. Onboarding (Weeks 1–2): objectives, KPIs, measurement plan, asset audit, risk and approvals map.

2. Activation Blueprint (Weeks 2–4): channel plan, content calendar, hospitality plan, creative/toolkits.

3. Go-Live (Month 1): first wave activations, dashboards live, weekly workstreams.

4. Optimisation (Ongoing): bi-weekly performance huddles, mid-flight tests, rapid pivots.

5. QBRs: strategic review, ROI readout, and next-quarter plan.

6. Season Wrap: full performance report, benchmarks, renewal/upsell recommendations.

 

What you can expect

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• More value from every right you’ve purchased.

• Faster speed to impact with fewer internal demands on your team.

• Board-level clarity on what sponsorship delivered and what to do next.

 

Your sponsorship won’t sit on a spreadsheet. It will live, breathe, and perform—and we’ll show you how, with the numbers to prove it.