GlobalSportSponsorship

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Who Are We?

Born in 2025 by our founder Daniel Godding, Global Sport Sponsorship is a London-based sports agency / consultancy specialising in premium sports sponsorship and brand partnership activations, solutions and campaign management.

We connect brands with the world’s most iconic sporting properties and leading athletes. Our remit includes F1 & Motorsport, Golf, Darts, Boxing, Football, Snooker, Cricket, and all major U.S. sports.

What sets us apart is our unrivalled access and ability to unlock opportunities that aren’t available on the open market. Whether it’s front-of-grid branding in motorsport, VIP experiences at global golf events, or bespoke activations across major leagues, we craft tailored sponsorship campaigns that deliver both powerful brand exposure, money can't buy experiences for VIP's and tangible ROI.

We’re trusted by rights holders to bring in high-value, strategically aligned partners and by brands to deliver measurable impact. Every deal we structure is bespoke, built around the objectives of our clients, and executed with creativity, precision, and discretion.

We don't charge retainers, don't believe in them. We charge the right's holder a commission once the deal is signed and all parties are happy. We work for free to seek out and create the perfect solutions for our clients, driven by a strong transparent desire to make every relationship perfect.

If you’re looking to elevate your brand through sport or bring the right partner into your property we’re ready to make it happen.

Visit Global Golf Sponsorship For Our Specialist Golf Service

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Athlete Partnerships and Endorsements for PGA Tour, DP World Tour and HotelPlanner Tour players.

An endorsement deal isn’t the end of the process, it’s the start of performance. We manage athlete partnerships directly with player management from negotiation to activation, ensuring every appearance, post, campaign, and moment works hard for measurable brand impact.

Total Sponsorship Management

A new service for brands wanting to grow their sponsorship department or simply add strength to what they already have. For a fixed monthly fee we can handle everything.

Sponsorship Partner Acquisition for Rights Holders

We partner with rights holders, from global sports federations to emerging properties, to secure strategically aligned sponsors that bring value, credibility, and long-term commitment.

Sponsorship Solutions for Brands

Finding the Right Fit, Creating Lasting Impact

Sponsorship Portfolio Management

We manage and activate sponsorship portfolios on behalf of both brands and rights holders, ensuring that every aspect of the deal is maximised, from exposure and engagement to relationship value.

“We had a great experience working with Dan and his team. The entire process renaming the European Challenege Tour into the HotelPlanner Tour was very smooth and we would recommend Global Sport Sponsorship.”

Tim Hentschel, CEO HotelPlanner

“Dan and his team are very professional, honest and easy to work with, a great set up who I would highly recommend using.”

Barry Hearn. President Matchroom Sport.

(PDC Darts, World Snooker and Matchroom Boxing).

Meet the Team

With a number of talented and experienced consultants around the world, at the helm of Global Sport Sponsorship is our Founder Daniel Godding and Senior Consultant Matthew Oliver. Learn more about them....

Founder & CEO

Daniel Godding

Daniel Godding is a well-respected figure in the sports industry, known for his ten years as CEO of the PGA EuroPro Tour. During his time at the helm, he helped shape the Tour into a commercially successful platform, securing title sponsors, expanding media exposure, and building long-term value for partners and players alike.

With a strong background in sports marketing and sponsorship, Daniel has built trusted relationships across golf, cricket, motorsport, darts, and more. His experience negotiating and delivering partnerships at every level gives him a clear understanding of what both rights holders and brands need to succeed.

He founded Global Sport Sponsorship to offer a more transparent and straightforward approach, no retainers, just honest, commission-based representation built on trust, alignment, and results.

Daniel’s focus is always on finding the right fit and creating lasting partnerships that deliver real value on both sides.

Partner

Matthew Oliver

With 15 years in advertising across London and New York, Matt has helped build and scale brands, including guiding two start-ups through to acquisition.

A dual UK/US citizen, he brings a global perspective and a deep understanding of how to connect audiences across markets.

Today, he channels his passion for sport into creating smart, mutually beneficial partnerships that expand reach, grow fandom, and engage audiences in meaningful ways.

Email

Founder & CEO

Daniel@GlobalSportSponsorship.com

Email

Senior Sponsorship Consultant

Matthew@GlobalSportSponsorship.com

Connect

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